Marketbright Blog

Marketbright CEO Dom Lindars was recently interviewed by StartUp TV. Check it out: Visit TechWeb Visit TechWeb

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Marketbright, the only on-demand integrated online marketing and web content management platform, will hosted a Webinar on Thursday, January 31st, on Landing Pages 101. Landing Pages have quickly become the 30-second commercial spot of digital marketing, and their importance in tracking pay-per-click (PPC) return on investment and capturing critical lead information cannot be understated. The [...]

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From Google: A keyword-targeted ad’s position is based on its ad rank, which is determined by your keyword or ad group’s cost-per-click (CPC) bid times the matched keyword’s Quality Score. To be promoted to a top position above Google search results, your ad must exceed a certain quality threshold, which helps ensure that only the [...]

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Many folks are confused by all the new terms related to Search Marketing. Two TLAs (three letter acroynyms) that come up very often and get confused are SEO and SEM. It is important to understand because otherwise you might look like deer in the headlight. You could end up hiring somebody to do SEM for [...]

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