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Archive for March, 2008

Marketbright CEO Speaking at SLAM Conference

Hi everyone, Just FYI, our own Dom Lindars will be keynoting the SLAM (Sales, Licensing, Alliance and Marketing)  conference here in San Francisco this week. Dom kicks off the agenda on Thursday (April 3rd) morning, at 8:15am, with a great speech on “The Changing Face of Technology Marketing, and How to Stay Ahead”.  To register [...]

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Marketbright Customer Featured in DemandGen Report

Marketbright customer GreenRoad Technology was featured in this week’s issue of the DemandGen Report, talking about how Marketbright helped them to quickly and nimbly define their most effective lead-generation programs. Say Senior Vice President Paige O’Neill – “We chose Marketbright because it was the only solution that combined ease of use, quick implementation and training, [...]

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Marketbright Customer Serena Talks About the Move to SaaS

“This is the future of the software industry” – Jeremy Burton, CEO, Serena Check out this CXOToday article on our customer, Serena Software. Serena has seen the benefits of using SaaS (software as a service) within their organization, for sales (salesforce.com) and marketing (Marketbright), and the company is now planning to both expand their use [...]

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Come See Marketbright at Omniture Conference

Hi guys, Marketbright will be exhibiting at the Omniture Summit conference at the Grand America Hotel in Salt Lake City, March 4-7th. Come to SLC for the great skiing , and stop by our booth to find out why Marketbright is the industry’s most comprehensive, on-demand marketing automation platform out there. We’ll be in booth [...]

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Marketbright Customer Case Study in CRM Magazine

One of our customers, Varonis, is featured in this month’s issue of CRM Magazine. Wendy Yale, Varonis’ director of marketing and communications, talks about how her company was able to handle five times more leads, increase marketing activities by a factor of six, and quadruple the number of conversions with the Marketbright solution. Check out [...]

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Lead Scoring 101 – Now available on demand

Missed our lead scoring webinar? Now you can view the on-demand version whenever you’d like. As marketing moves to the web, prospects are becoming more and more wary of providing their personal information for fear of being spammed. Marketing professionals are also optimizing and increasing the number of leads, resulting in a lot of bogus [...]

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