Marketbright Blog

We’re very excited to announce that one of our customers, Varonis, has been named a winner of the DemandGen 10 Awards in recognition of being an innovative and successful adaptor of lead generation and lead management tools. In mid-2007, Varonis implemented our Marketbright solution to establish new lead management processes, speed up lead response rates, [...]

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Forrester analyst Laura Ramos posted an interesting and challenging article on the Forrester Blog for Interacting Marketing Professionals this week, where she outlines the future of B2B marketing and hypothesizes that the profession may become obsolete as its value within a company becomes increasingly difficult to measure. She cites four macro trends that are impacting [...]

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Giving the Webinar on ProSultative Selling this week, I recalled an example of where being both Proactive and Consultative was required to close a sale. While negotiating with a major consumer packaged goods company and competing with two major vendors, I met with the customer for the negotiation meeting where the key element for the [...]

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Marketbright VP of customer operations, Mike Pilcher, writes a blog on ProSultative selling strategy and techniques, and today posted on some ideas around not only selling, but selling successfully in a down economy. He includes tips on improving your company’s use of lead generation funds and marketing dollars, while also discussing the importance of both [...]

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Marketbright VP of customer operations, Mike Pilcher, today announced the release of his book, “ProSultative Selling: The Death of the Consultative Sales Person”, which outlines a radical new way of approaching business-to-business sales. The book is currently for sale on Amazon.com and provides unique insight into the profound change technology is exacting on sales and [...]

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Last week, Marketbright’s Kevin Miller gave a Webinar on the business challenges associated with generating quality leads online. He also outlined some specific lead scoring strategies that can help businesses improve their lead qualification systems and confront the tech challenges associated with implementing this type of solution. As we all know, in recent years there [...]

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Simple and successful virtual event management (i.e. Webinars) has become a vital component to B2B companies’ marketing strategies. According to MarketingProfs, 52% of marketers use Webinars as part of their marketing mix and 51% are planning on increasing their spending on Webinars this year. Among other things, these events must be easy to create, market [...]

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