Quick Steps to Improve Virtual Event Management
Simple and successful virtual event management (i.e. Webinars) has become a vital component to B2B companies’ marketing strategies. According to MarketingProfs, 52% of marketers use Webinars as part of their marketing mix and 51% are planning on increasing their spending on Webinars this year. Among other things, these events must be easy to create, market and run, professionally represent the company’s brand, and be an effective use of marketing time and money.
Here are 8 key tips to setup and execute successful virtual events:
- Simplify registration: Allow attendees to register other people, set registration capacities.
- Automate logistics: Set up clear notifications and be sure to create reminders and notifications for the appropriate attendees.
- Create a clear landing page: Continue the scent trail–design for Web-induced ADD–by keeping the message above the fold and limiting other navigation from the page; also limit survey questions and be sure to test content to improve conversions.
- Promote with pay-per-click advertising, email marketing: Spend economically by targeting properly and using a smart measurement system where you can constantly monitor and adjust your campaign.
- Promote for free: Take advantage of your own Web site, newsletter subscribers and in-house lists.
- Promote via social media: Use event Web sites like Zvents and Eventful, as well as social networks like LinkedIn and Facebook. Encourage all of your employees to market your event through their various networks.
- Time involvement of sales appropriately: Be sure to only pass leads after they have attended the event, and have a different follow up plan in place for non-attendees.
- Wash, rinse, repeat: After the virtual event, marketers need to be able to analyze the effectiveness of their chosen routes for event promotion. They also need a system to evaluate event attendance.
For more information on using an automated event management solution to avoid event nightmares and make the most out of your programs, check out our recently announced Event Manager; and for information on future Webinars on event management and other topics please go to: www.marketbright.com/weekly-webinars.com.
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