Marketbright Blog

I have been answering lots of questions on what to do about Marketing budgets in a down economy. In my opinion, in a down economy, the elements to cut are new Product Development, the Manage function, and non-performing Sales people. You should continue to spend on Marketing.
Certainly we see three common responses to a down [...]

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Last Thursday, Marketbright’s Mike Pilcher, Forrester Principal Analyst Laura Ramos, and Exalead Director of Marketing Erik Rogge gave a Webinar on next-generation sales and marketing strategies and how salespeople can become less consultative and work more effectively with marketing to achieve best results.
Pilcher, Ramos and Rogge provided three unique perspectives on the changing landscape of [...]

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This week, we sat down to chat with Web designer and landing page expert Alex Harris to discuss best practices around landing page design and how to improve conversion rates for Web sales. You can read more about Alex on his blog, or follow him on Twitter.
1. Tell us a little bit about how [...]

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Are you interested in learning how to evolve your sales strategy beyond Salesforce.com, expand the marketing role within your company and achieve a constant information dialogue with prospects?
This Thursday, Marketbright VP Mike Pilcher will be hosting a Webinar along with Forrester Principal Analyst Laura Ramos and Exalead Senior Director of Marketing Eric Rogge to discuss [...]

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I don’t seem to be able to attend a meeting without someone wanting to talk to me about Nurture Marketing.   Understandably as it is a critical part of ProSultative Selling.
As we often see with nascent ideas and concepts, Nurture Marketing is often known by a multitude of other terms including Drip Marketing, Push Marketing, and [...]

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There is a significant change taking shape in business-to-business selling. As we see a fundamental shift to China becoming the World’s dominant economic power supplanting the USA, so we are seeing in business the rise of Marketing to supplant Sales’ dominance. It is a dramatic and rapid evolution changing the way suppliers and buyers initially [...]

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