As we head into the new year, we’ll be kick-starting a campaign to showcase a few of our unique features and provide some helpful tips and tricks to improve your company’s marketing strategy. Our “4 Ways to Improve Your Customer Experience” series will showcase the following four Marketbright feature sets and you can look forward to more in-depth posts on each over the next several weeks:

Membership Management
- This feature delivers full management of prospect and customer profile data.
- With Membership Management, you can consolidate contacts to ensure re-duplication is avoided and ensure product details are stored safely and securely.

Event Center
- Event Center is a marketing event management solution that combines administrative tools with lead generation and nurturing functions.
- The feature allows you to add or subtract campaigns from your company Web site, optimize search for better event-specific results, convert email lists into customized event invitations and create automatic e-mail follow-up after events are concluded.

Progressive Profiling
- The Progressive Profiling feature allows you to set up display rules for surveys and registrations based on the presence or absence of contact details.

Resource Center
- The Marketbright Resource Center makes all crucial document downloads available to prospects through your website, including whitepapers and case studies.

Stay tuned for a complete rundown of these top four features in the “4 Ways to Improve Your Customer Experience” series, and be sure to start your marketing and lead generation strategy off on the right foot in 2009.