As part of our “Four Ways to Improve Your Customer Experience” series, today we’re highlighting our Membership Management tool. A common problem with many marketing systems is that customers and prospects often receive poorly timed or inconsistent information due to a lack of integration between campaigns and the website. Customers shouldn’t have to read through unwanted white paper emails to get to what they are looking for.

Membership management treats every lead as a member of your website –as they perform new activities, the Marketbright system tracks these and fills in details of their membership, providing a focused experience for each prospect. The offering also provides the customer with a member account page, with links to all events and offers they have accessed in the past, their account team, and other account-specific information, creating an easy-to-access history for new team members and full transparency with clients.

The beauty of this tool is that it also encourages greater cooperation between sales and marketing teams, who – when on the same page – have a far better success rate of converting prospects. The membership profile gives sales and marketing the insight to send each individual lead the appropriate customized information and offers.

The best way to improve your customers’ experience is to give them exactly what they want, when they want it, and be completely transparent in your communications with them. Membership Management allows you to do all of this and gives your customers the individual buying experience they are looking for.

Be sure to check in for the next post in this series, where we’ll be shedding light on our Event Center suite.