Marketbright Blog

Today we’re returning to our customer experience blog series to take a closer look at Progressive Profiling. This clever little feature allows you to gradually engage prospects more deeply with your website campaign by incrementally asking for new information on forms and registrations, rather than all at once. In a nutshell, Progressive Profiling allows you [...]

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Talking to a good friend who is a VP of Marketing last week, I was explaining ProSultative selling to him. I got as far as saying “It is no longer acceptable to ask a bunch of questions and craft your answer. You have to tell people what you do and earn the right to find [...]

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Marketbright and D&B Provide Customers with the Ability to Identify, Capture and Store Valuable Prospect Information, Leading to Improved Campaigns and Company Growth SAN BRUNO, CA (January 20, 2009)  Marketbright, a leading on-demand marketing automation platform, today announced that it has signed a non-exclusive representation agreement with D&B, the worlds leading source of commercial information [...]

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A number of people have told me I am wrong about ProSultative Selling. First I should establish, ProSultative Selling is more than simply about sales people, it is about the changes we are seeing in business today that impacts salespeople. I have an example from ten years ago, and one from last week. Do you [...]

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In the spirit of back to school season, we’re packing in a full schedule of webinars for January. On Thursday, Marketbright’s Mike Pilcher will lead a new Webinar, “Software Marketing 101: 5 Proven Strategies to Increase Revenue,” highlighting the low-cost efforts software companies can make in marketing to small to medium businesses. Next week, Mike [...]

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As we kick-start the new year, it is evident that politically 2009 is the year of change, and commercially this is the case too. This is the year of pocket change. Trying to find a way to sell more with less, stretching less of last year’s marketing dollars to meet more of this year’s sales. [...]

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This week we sat down to talk shop with our good friends at FetchBack — the Retargeting Company. Senior Retargeting strategist Quinn Regan gave us the skinny on FetchBack’s patent-pending technology and how Marketbright is helping the company grow. 1. Tell us about FetchBack’s retargeting technology and what the company is all about. FetchBack’s vision [...]

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