Author: Erik Bower
Real World Agile Marketing: Web Trends
Author: Jon Ross
I just finished reading a great blog by Laura Ramos of Forrester entitled The Social Technographics Of B2B Buyers (http://b2bmarketingpost.com/2009/02/23/the-social-technographics-of-b2b-buyers/#comment-37). It caused me to start thinking about what Laura had to say and think about the dynamics of why Social Marketing is starting to take off at such a rapid pace. The following is based on [...]
Read More..>>Today, we announced some really positive company news and momentum data, including the fact that Marketbright has experienced 80% growth in customers and revenue, and retained more than 97% of customers over the past three years. This is an enormously exciting time for us and after surpassing the 10,000-user mark in 2008 we look forward [...]
Read More..>>A great new article by Mike Pilcher of Marketbright on the changes in B2B Sales and Marketing we are seeing today. http://www.demandgenreport.com/archive.php?codearti=1220
Read More..>>I often wonder if traditional IT groups look around the data center nowadays and see a lone pizza box of a Sun server with a little green light blinking on and off. They walk over, dust it off and login. What do they find? The corporate website! The last thing to be put into the cloud, which [...]
Read More..>>I suggest that the old ways of Demand Generation need to be rejected. Marketing Sherpa says 80% of your prospects find you. They do so with nudging from traditional methods like cold-calling and telemarketing, however the final step when they move to becoming an engaged prospect is now delivered by the prospect searching for a [...]
Read More..>>Marketbright was featured today in an article on CustomerThink.com. Bob Thompson’s article “B2B Marketing 2.0: How to Engage Social Buyers and Break Marketing/Sales Gridlock” focuses on strategies to use in social selling and how to bring sales and marketing together during the selling process. The article highlights one of our exciting new features, prospect portal, [...]
Read More..>>Social networks are taking the world by storm and are beginning to filter through to business in exciting and innovative ways. Join us for a special webinar on social selling and learn some crucial tips on surviving and thriving in the new social selling economy. As the Cluetrain Manifesto predicted over ten years ago, markets [...]
Read More..>>This came up in a meeting today about lead nurturing. Many organizations have trouble getting their sales people to follow up on leads. It is a constant battle. There are hunters and then there are cherry pickers in every organization. That is a fact of life. But the phrase “stale is not a status” came [...]
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