Marketbright Blog

Standards What was it that used to make Marketing people insane with salespeople? OK well other than the long list we can all rattle off, let’s start with taking the creative, ripping it up and sending out what they liked. What was the problem with this? Nothing when it worked and everything when it went [...]

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You probably remember the Bacon Explosion phenomenon that swept across the blogosphere late last year, touting the most outrageous bacon and sausage recipe known to man. Talk of this Bacon Explosion spread world wide, with media coverage on Good Morning America, Fox News and in The New York Times. Now the guys behind the viral [...]

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Systematic As any successful salesperson used to do every Sunday night, the optimistic ones ironing 5 shirts at the same time, they would sit and plan their week.  What meetings did they have and what could they do with the rest of their time.  Who could they call, who would they send a VITO letter [...]

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It was Marie Antoinette who said “There is nothing new except what has been forgotten”. Everywhere I go I hear Nurturing as if it is some new concept that we have never heard of before. Sales people have been nurturing prospects for years. There is a word that is missing. Automated. My issue is if [...]

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I have been asked this a number of times what is the difference between Prosultative selling and Sales 2.0?  First we need to define Sales 2.0 – you only have to visit the Sales 2.0 conference site http://www.sales20conf.com/2009/ to see it is all about sales, sales, sales, and I think I mentioned sales.  Prosultative is [...]

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Marketbright CEO Dom Lindars is making headlines this morning on CRM Buyer with an insightful article on Turning Your Company Web Site Into A Marketing Automation Tool. Dom’s article discusses the pitfalls of treating your corporate Web site as basic brochureware and sheds light on how to start treating your Web site as a standalone [...]

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Thought Leadership Series: Social Media Marketing with Michael Parker from Serena Software This week we are featuring a social media marketing campaign that Michael Parker and gang from Serena Software launched. They have some very impressive results. I am thinking they are very mavericky. Very mavericky indeed. Welcome Michael. I recently became a “Super Masher” [...]

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