Marketbright CEO Dom Lindars is making headlines this morning on CRM Buyer with an insightful article on Turning Your Company Web Site Into A Marketing Automation Tool.

Dom’s article discusses the pitfalls of treating your corporate Web site as basic brochureware and sheds light on how to start treating your Web site as a standalone marketing campaign. Highlighting elements of Web 2.0 and the new tools that can help to transform your company’s Web presence, Dom explains how marketers can move beyond viewing Web sites as simple IT requirements to support business.

This article captures the essence of Marketbright’s web-centric approach to marketing campaigns: Embrace your Web site as a unique opportunity to create loyal customers who treat your company as a preferred provider, and as a result, buy more from you and recommend you to others.

Check out the full article here