Marketbright Blog

This week I caught up with marketing and CRM guru Ardath Albee of Marketing Interactions to continue our thought leadership blog series. With more than 15 years in the industry, Ardath is a revered B2B marketing innovator and published author, inspired by connecting the marketing process and the people, with “contagious”content. Read on for expert [...]

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All this Marketing Automation and we still need to sell? How dull. Yes, it is all about revenue. Not about really cool messages, not about lead volume, not about even qualified leads, it is all about revenue. If Marketing is truly to usurp the power base of sales, the way Prosultative selling predicts, then Marketing [...]

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With companies around the nation still tightening their collective belts, customer-centric business strategies are more important than ever. Retaining and building stronger customer relationships is proving to be a major sticking point for the B2B marketer in the down economy. We caught up with customer-centric business guru Bob Thompson, CEO of CustomerThink, to take a [...]

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Given the dire state of our 401K’s, savings, pensions and the price of our houses, retirement which once seemed a long way off has ridden off into the sunset on a stolen horse. While many have been worrying, I have been continuing to plan for my early departure from the work farce however this time [...]

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