Marketbright Blog

The term “Safe Harbor” was first used to represent water ways that protected ships from attacks and harsh weather. ..  In the age of the Internet, where it concerns data issues, “Safe Harbor”addresses data protection.  In particular,  it refers to the online privacy principles drafted by the US Department of Commerce to meet the regulations [...]

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Marketbright’s VP Marketing, Mike Pilcher, recently made headlines on eBizQ with an insightful article on Making Your Website Part of the B2B Sales Process. Mike’s article discusses best practices for using your corporate Web site to attract prospects and engage them in an interactive dialogue. As Mike explains, Web sites can be utilized as standalone [...]

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The Nurture Institute‘s Jim Cecil, an acknowledged leader in customer-relationship strategies and loyalty marketing, sat down with us this week to talk nurture selling and CRM, as part of our thought leadership blog series. Check out Jim’s advice for nurture skeptics below: 1. You are considered one of the brightest marketing minds in the industry, [...]

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