Comments on: Nurture Selling: Thought Leadership Q&A with Jim Cecil http://blog.marketbright.com/2009/05/04/nurture-selling-thought-leadership-qa-with-jim-cecil/ A blog for news, tips, comments and best practices for the B2B marketer. Mon, 24 May 2010 17:56:13 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jeff Paul Internet Millions http://blog.marketbright.com/2009/05/04/nurture-selling-thought-leadership-qa-with-jim-cecil/comment-page-1/#comment-992 Jeff Paul Internet Millions Wed, 13 May 2009 06:23:25 +0000 http://blog.marketbright.com/?p=369#comment-992 Interesting post! Internet marketing is growing slowly in the IT industry but there is a good scope in it. Good luck to this new field. Interesting post! Internet marketing is growing slowly in the IT industry but there is a good scope in it. Good luck to this new field.

]]> By: Adam Green http://blog.marketbright.com/2009/05/04/nurture-selling-thought-leadership-qa-with-jim-cecil/comment-page-1/#comment-991 Adam Green Thu, 07 May 2009 14:04:58 +0000 http://blog.marketbright.com/?p=369#comment-991 I've never heard it put that way, but "nurture marketing" is a great way of describing social media relationship building. One aspect of nurturing is identifying people in pain in relation to your brand. It isn't about overcoming negative comments. It is a matter of finding out why someone is frustrated enough with your brand to lash out online. I find that a good way to identify these people is to maintain Google Alerts for key phrases, such as: "better than [your brand]" "instead of [your brand]" "stop using [your brand]" People posting online with these phrases are not just mad. They want someone to notice their frustration and address its cause. I've written up a complete procedure for monitoring these types of consumer statements with Google Alerts on my blog: http://www.alertrank.com/google-alerts-marketing-consumer-attitudes.html I’ve never heard it put that way, but “nurture marketing” is a great way of describing social media relationship building. One aspect of nurturing is identifying people in pain in relation to your brand. It isn’t about overcoming negative comments. It is a matter of finding out why someone is frustrated enough with your brand to lash out online. I find that a good way to identify these people is to maintain Google Alerts for key phrases, such as:
“better than [your brand]”
“instead of [your brand]”
“stop using [your brand]”

People posting online with these phrases are not just mad. They want someone to notice their frustration and address its cause.

I’ve written up a complete procedure for monitoring these types of consumer statements with Google Alerts on my blog:

http://www.alertrank.com/google-alerts-marketing-consumer-attitudes.html

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