Marketbright’s VP Marketing, Mike Pilcher, recently made headlines on eBizQ with an insightful article on Making Your Website Part of the B2B Sales Process.

Mike’s article discusses best practices for using your corporate Web site to attract prospects and engage them in an interactive dialogue. As Mike explains, Web sites can be utilized as standalone marketing campaigns, delivering a blend of accessibility with low cost of contact and interaction. Websites have replaced at least 80% of the interaction that used to take place at the first meeting between a salesperson and a prospect.

Check out the full article here to learn how your website can become the first crucial building block to changing your current sales process to a ProSultative conversation.