The term “Safe Harbor” was first used to represent water ways that protected ships from attacks and harsh weather. ..  In the age of the Internet, where it concerns data issues, “Safe Harbor”addresses data protection.  In particular,  it refers to the online privacy principles drafted by the US Department of Commerce to meet the regulations of the European Community Directive on Data Protection.. Much like the security of the real harbor, the Safe Harbor Principles protect the rights of online personal information.

So how does Marketbright fit in with this? Marketbright announced its plans to become Safe Harbor Certified to ensure consumer privacy protection as required under the European Union’s Data Protection Directive. By complying with Safe Harbor Principles, Marketbright meets the strict EU regulations with regards to the collection, use, and retention of personally identifiable information.

Marketbright is very excited to be on the path towards becoming Safe Harbor Certified. Ensuring that Marketbright’s customers and users are provided with the utmost online security and protection is a top priority for the company. By becoming Safe Harbor Certified, Marketbright will be enforcing stricter security principles that the EU Directive outlines.