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Archive for June, 2009

The New Social Selling: Leveraging Social Networks to Increase Revenue

Social networks and online communities are taking the marketing world by storm, and their effects are now beginning to filter through the business world in new and innovative ways, with the very real potential to radically change the way you sell.
What exactly is social selling? There are a variety of worthy descriptions and explanations, but [...]

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The Need to Nurture on DemandGen Report

I came across an excellent article on nurture marketing that was just published on the Demand Gen Report.
An excerpt:
Often leads that are passed over to sales are later disqualified because their purchase plans have been delayed. Although they are not immediately ready to buy, these prospects should be kept warm by the marketing department and [...]

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