Marketbright Blog

Our Marketing and Sales people have been really involved with finding out the best way to incorporate social media into our lead gen, but more importantly we’ve been using it as lead identification. Social media has been a great way to put faces on our prospects and customers, learn their problems and find solutions. I’m [...]

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The Ideal Prospect Profile
Maximizing ROI is a constant struggle for Marketers and, as much as we’d hate to admit it, the number of leads aren’t as important as the quality of leads being passed over to Sales. At the end of the day, the only number that really matters is how many opportunities came from [...]

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Reachforce recently got in touch with me to get a sales person’s view on the definition and the difference of a lead and a prospect. In both cases a “lead” and a “prospect” are proxies for deeper definitions that change with your business cycle. Any definition needs to be company-specific incorporating concepts such as [...]

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