Our Marketing and Sales people have been really involved with finding out the best way to incorporate social media into our lead gen, but more importantly we’ve been using it as lead identification. Social media has been a great way to put faces on our prospects and customers, learn their problems and find solutions. I’m lucky that Marketbright helps me track how the information I’m sending out is being recieved and if people like it, what there doing with it. I would be lost if I had to track how many clicks I got on an article and had to compare the traffic to sending it out on twitter vs facebook vs an email blast. There would be a ton of information scattered over many different places. Even while one isn’t more important then the other, the combination of using all of these channels are beneficial and I have the stats to back it up.
Our Sales rock stars, Mike Pilcher and Jon Ross, did a webinar, not too long ago, about using social media for just that purpose. You can watch it at … http://bit.ly/19mTez