Marketbright Blog

This is a question that will have varied answers from different marketers. So we have come up with some common objectives at Marketbright for B2B marketers. Common objectives for marketing automation include the ability to:
- Easily produce efficient, coordinated email, web and event marketing activities
- Track response/success rates for website and campaign effectiveness
- Develop and [...]

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Simplifying Nurture Marketing
This is rather simplistic, but useful as a quick primer for those of you who like to read the photo captions like me.
Marketing sends leads to sales. Sales qualifies them and they fall into three buckets

Qualified
Unqualified
Qualified but not ready – Let’s call these stale leads

Stale leads may be interested in your product or [...]

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Marketing and Sales have long been at odds with each other. For many companies who are looking to bridge that gap, the solution is to better integrate Marketing systems with Sales systems and work towards a more seamless flow between the two. This is very achievable goal with Software-as-a-Service (SaaS) and web service technologies making [...]

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In the world of marketing automation, it has become the role of the miracle-working Marketer to keep the sales pipeline healthy and clean. The days of throwing leads over the wall to Sales are long gone and in its place is lead management, more specifically, segmentation and progressive profiling.
Those sound like a bunch of fancy [...]

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