Marketbright is proud to be a sponsor at this years MarketingSherpa B2B Marketing Summit in Boston on October 5th and 6th.  This is a live blog update directly from the event, as the 2009 attendees range from a variety of start-ups to fortune 500 companies.  This is a great opportunity for companies to stay on top of the cutting edge best practices, and learn from the top marketing vendors such as Marketbright.

“The Boston area is the next great frontier beyond Silicon Valley, and Marketbright is excited to meet and learn from some of the top B2B marketers”, says Erik Bower, Co-Founder of Marketbright.

Marketbright is also excited to carry the momentum of the it’s best quarter ever into this event.  With some of the industries biggest wins, Marketbright is clearly defined as the marketing automation leader for global enterprise marketing departments.  The combination of enterprise functionality with ease of use sets Marketbright apart from it’s competition.  As more global organizations move their marketing to the cloud, Marketbright can deliver a solution that meets the unique needs of large B2B organizations without the overhead costs normally associated with enterprise software.  The need for the marketing automation is conveyed nicely by SiriusDecisions:

“Implementing a marketing automation platform is essential in today’s competitive business environment. It will not only streamline the campaign and lead management process, but provide real time visibility to both sales and marketing on the true disposition of every lead, a critical consideration in executing best practices in your demand creation efforts”. – SiriusDecisions