Marketbright Blog

On John Cass’s  PR Communications blog, Jascha Kaykas-Wolff, VP Of Marketing for Webtrends, a Marketbright partner,  explains how they adopted the Agile Marketing Method: We’ve adopted iterative marketing as an operational methodology. Test, Learn, Improve, Repeat 1) The team meets for daily scrums to check in on progress against priorities 2) We’ve added new members [...]

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Joe Dager of Lean Sigma Marketing has an excellent blog about methodologies and marketing.  Lots of great content. “I think this style of thinking lends itself to the marketing process very well. Traditional marketing systems resist the linear thinking approach of a traditional project management process. Agile projects develop value quickly and incrementally during the [...]

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I read an excellent summary of problems the Agile Method in Marketing will run into. Jeff Foley writes “The Dark Side – An Engineer’s Guide to Marketing”. I love the title. Check out the article.

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Are you looking for an easy to use, yet powerful marketing automation solution?  Check out this Marketbright customer success video to learn how Varonis Software has the Marketbright advantage:

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Marketbright is publishing the official guide to nurture marketing with our upcoming book release Nurture Marketing for Dummies.  The book will detail the best practice steps for B2B marketers to implement marketing automation.  Sign up now for your free copy of the Nurture Marketing for Dummies Guide:  

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