Joe Dager of Lean Sigma Marketing has an excellent blog about methodologies and marketing.  Lots of great content.

“I think this style of thinking lends itself to the marketing process very well. Traditional marketing systems resist the linear thinking approach of a traditional project management process. Agile projects develop value quickly and incrementally during the life of the project. Capturing value like this early in the process can significantly improve buy-in and utilizing iterative principles then improve on the process during delivery.”

Read more.