On John Cass’s  PR Communications blog, Jascha Kaykas-Wolff, VP Of Marketing for Webtrends, a Marketbright partner,  explains how they adopted the Agile Marketing Method:

We’ve adopted iterative marketing as an operational methodology. Test, Learn, Improve, Repeat

1) The team meets for daily scrums to check in on progress against priorities
2) We’ve added new members qualified to handle the rapid pace.
3) We’ve moved more communications to a collaboration portal for faster and better communications (less synthesis required, improved version control, less organization of local files, etc.)

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