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Archive for February, 2010

Dawn of the Digital Direct Era?

Could it be that we are headed for another major “internet changes everything” moment? Recently I was listening to Talk of the Nation and they had an hour dedicated to the future of media.  Their guest Ken Doctor has written a book called Newsonomics and they asked him how is it that traditional media is losing [...]

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Marketing Automation Matchmaker

With Valentine’s Day just around the corner, it got me thinking about how selecting a marketing automation vendor is much like finding a good date. It’s about matching up needs, personalities, compromises, and goals. And yes, for the record, I do know how nerdy that makes me sound.
Last year, I posted 5 myths about marketing [...]

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Groundhog’s Day of Marketing Campaigns

It’s February 2nd, for a midwesterner like myself, that means we bust out our favorite holiday movie and watch Bill Murray relive Punxsutawney Phil seeing his shadow, over and over and over again. This year at Marketbright, we’ve been focused on the use of the Agile Method in marketing and, in the lieu of yet [...]

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