Marketbright Blog

We are very excited to announce not only an investment into Marketbright by CDC Software, but also joining the CDC SaaS Solutions as a part of the CDC Software’s Strategic Cloud Investment Partner Program (SCIPP). CDC SaaS solutions offers best-of-breed software for eCommerce, marketing automation and lead management, and membership management, all with no capital investment, [...]

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Marketing automation is moving beyond the stage of early adapters and becoming easier for more marketing departments to adopt a solution. There are challenges to purchasing a marketing automation provider because one size does not fit all. Each marketing department is unique and has certain needs that have to be assessed, scaled and prioritized. Marketbright [...]

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Marketbright is hosting a webinar tomorrow, May 13th at 11am (PT) covering the best practices of B2B lead scoring.  This will also be a chance for attendees to see first-hand how lead scoring can be utilized with marketing automation tools.  Marketbright supports the most sophisticated lead scoring, allowing marketers to build multiple scoring models and [...]

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