Marketbright Blog

Marketbright will be hosting a joint webinar with Return Path on August 19th at 11am to discuss how to improve response rates for email campaigns.   Attend this webinar “Deliverability 101″ and you will… • Learn the primary reasons your email is getting blocked • Find out what you can do today to boost response rates • [...]

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CRM Magazine recently published a feature article about the Market2Lead aquisition by Oracle and the CDC investment into Marketbright.   This included an interview with Marketbright’s CEO Dom Lindars in which he confronted any confusion that CDC may of aquired Marketbright. “This is a symbiotic business relationship where we share, articulate, and communicate go-to market strategies, pipelines, cross-sell efforts, key [...]

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Marketbright is kicking-off our Summer Webinar series on July 8th with our Nurture Marketing 101 webinar.  The series will be focused on B2B marketing best practices.  Marketbright will be bringing in industry experts and sharing the experiences of some of the top global B2B organizations.  The lineup for the Summer Webinar  includes: Nurture Marketing 101 – July 8 at 11am [...]

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To simplify sales processes, reduce the types of contact with a prospect and tailor the messaging into two types: 1. There is not an agreed next step – Passive Contact 2. There is an agreed next step – Active Contact Passive Contact Without an agreed next step, this contact is a Passive Contact. With agreed [...]

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