Marketbright Blog

Are you looking for an easy to use, yet powerful marketing automation solution?  Check out this Marketbright customer success video to learn how Varonis Software has the Marketbright advantage:

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Marketbright is publishing the official guide to nurture marketing with our upcoming book release Nurture Marketing for Dummies.  The book will detail the best practice steps for B2B marketers to implement marketing automation.  Sign up now for your free copy of the Nurture Marketing for Dummies Guide:
 

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Here is an interesting article detailing how Enterprise Marketing has a very promising future.  More Fortune 500 companies are going to look to the cloud for powerful on-demand marketing capabilities.
Read the article: Enterprise Marketing Promises Opportunities
Marketbright is the leading enterprise marketing automation solution, combining enterprise features with an easy-to-use interface.  Marketbright supports top companies including Serena Software, [...]

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We recently announced our record growth over the past 12 months, as we achieved 320% customer growth.  Here is what our customer TELUS, a multi-billion dollar Telecommunications company, said about implementing Marketbright:
“Marketbright has helped us reinvent our marketing”, said Jeff Lowe, VP of Marketing at Telus Business Solutions, “Marketbright’s automated solutions help us stay connected to our valued customers and prospects, [...]

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Marketbright was chosen to be one of the companies presenting at the SIIA OnDemand Conference on October 29th.  Marketbright’s CEO Dom Lindars will be presenting a short preview of our marketing automation platform.
Here is the SIIA OnDemand keynote line-up:
- Lars Dalgaard, CEO of SuccessFactors (a recent SaaS IPO success story), will address how ISVs can [...]

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Take a look at the Solution Spotlight on the Demand Gen Report for a recent review of Marketbright.  In the final months of 2009, even with a tough economy, companies are still investing to optimize their demand generation activities.  Marketbright gives marketers enterprise level functionality at their fingertips without the need to be highly technical.  Being the best of both [...]

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Marketbright would like to announce a partnership with MMA (Managed Marketing Automation) to deliver services to the SMB market.  At Marketbright we have taken strides to becoming the enterprise leader in marketing automation, but we still deliver a  full marketing automation suite that can give SMB companies enterprise capabilities at their fingertips.
“We have done a comprehensive [...]

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Marketbright is proud to be a sponsor at this years MarketingSherpa B2B Marketing Summit in Boston on October 5th and 6th.  This is a live blog update directly from the event, as the 2009 attendees range from a variety of start-ups to fortune 500 companies.  This is a great opportunity for companies to stay on [...]

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This is a question that will have varied answers from different marketers. So we have come up with some common objectives at Marketbright for B2B marketers. Common objectives for marketing automation include the ability to:
- Easily produce efficient, coordinated email, web and event marketing activities
- Track response/success rates for website and campaign effectiveness
- Develop and [...]

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