Author: Erik Bower
Real World Agile Marketing: Web Trends
Author: Jon Ross
Is SaaS the Answer? Everyone is aware that our current economy is not allowing businesses to be as free and experimental with their money as they have been in years past. In today’s world, cost and time savings have become extremely important factors when it comes to implementing solutions aimed at increasing sales and productivity. [...]
Read More..>>Richard Fouts, a Research Director at Gartner recently posted a blog entry praising to a recent marketing campagin we sent out. Check it out: http://blogs.gartner.com/richard-fouts/2010/08/26/what-brand-managers-still-don%e2%80%99t-get-exception-marketbright/ Exerpt from Blog: If you’re trying to build a brand, and who isn’t, take a lead from Marketbright. I just got an email from Jon Ross, of Marketbright’s business development team. [...]
Read More..>>Marketbright will be hosting a joint webinar with Return Path on August 19th at 11am to discuss how to improve response rates for email campaigns. Attend this webinar “Deliverability 101″ and you will… • Learn the primary reasons your email is getting blocked • Find out what you can do today to boost response rates • [...]
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Comments(0) CRM Magazine recently published a feature article about the Market2Lead aquisition by Oracle and the CDC investment into Marketbright. This included an interview with Marketbright’s CEO Dom Lindars in which he confronted any confusion that CDC may of aquired Marketbright. “This is a symbiotic business relationship where we share, articulate, and communicate go-to market strategies, pipelines, cross-sell efforts, key [...]
Read More..>> Comments(0) Marketbright is kicking-off our Summer Webinar series on July 8th with our Nurture Marketing 101 webinar. The series will be focused on B2B marketing best practices. Marketbright will be bringing in industry experts and sharing the experiences of some of the top global B2B organizations. The lineup for the Summer Webinar includes: Nurture Marketing 101 – July 8 at 11am [...]
Read More..>> Comments(0) To simplify sales processes, reduce the types of contact with a prospect and tailor the messaging into two types: 1. There is not an agreed next step – Passive Contact 2. There is an agreed next step – Active Contact Passive Contact Without an agreed next step, this contact is a Passive Contact. With agreed [...]
Read More..>>We are very excited to announce not only an investment into Marketbright by CDC Software, but also joining the CDC SaaS Solutions as a part of the CDC Software’s Strategic Cloud Investment Partner Program (SCIPP). CDC SaaS solutions offers best-of-breed software for eCommerce, marketing automation and lead management, and membership management, all with no capital investment, [...]
Read More..>>Marketbright is hosting a webinar tomorrow, May 13th at 11am (PT) covering the best practices of B2B lead scoring. This will also be a chance for attendees to see first-hand how lead scoring can be utilized with marketing automation tools. Marketbright supports the most sophisticated lead scoring, allowing marketers to build multiple scoring models and [...]
Read More..>>Marketbright has hit a major milestone this month, as we have been in business for five thriving years. Marketbright’s foundation as an enterprise level Marketing Automation platform was laid by Co-Founders Dom Lindars and Erik Bower, both of whom brought their vast experience in designing and executing enterprise marketing campaigns and generating millions of leads through thousands of marketing campaigns for [...]
Read More..>> Comments(0) We have a new deliverability module at Marketbright built into our email platform to help our customers optimize their email delivery. We have partnered with Email Reach, a comprehensive rendering, deliverability and white list solution. Marketbright customers can now access a built in deliverability tool that will allow marketers to do the following without ever leaving the [...]
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