Marketbright Blog

Could it be that we are headed for another major “internet changes everything” moment? Recently I was listening to Talk of the Nation and they had an hour dedicated to the future of media.  Their guest Ken Doctor has written a book called Newsonomics and they asked him how is it that traditional media is losing [...]

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Reachforce recently got in touch with me to get a sales person’s view on the definition and the difference of a lead and a prospect. In both cases a “lead” and a “prospect” are proxies for deeper definitions that change with your business cycle. Any definition needs to be company-specific incorporating concepts such as [...]

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Social networks and online communities are taking the marketing world by storm, and their effects are now beginning to filter through the business world in new and innovative ways, with the very real potential to radically change the way you sell.
What exactly is social selling? There are a variety of worthy descriptions and explanations, but [...]

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The term “Safe Harbor” was first used to represent water ways that protected ships from attacks and harsh weather. ..  In the age of the Internet, where it concerns data issues, “Safe Harbor”addresses data protection.  In particular,  it refers to the online privacy principles drafted by the US Department of Commerce to meet the regulations [...]

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With companies around the nation still tightening their collective belts, customer-centric business strategies are more important than ever. Retaining and building stronger customer relationships is proving to be a major sticking point for the B2B marketer in the down economy. We caught up with customer-centric business guru Bob Thompson, CEO of CustomerThink, to take a [...]

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Today, we announced some really positive company news and momentum data, including the fact that Marketbright has experienced 80% growth in customers and revenue, and retained more than 97% of customers over the past three years.
This is an enormously exciting time for us and after surpassing the 10,000-user mark in 2008 we look forward to [...]

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Today we’re returning to our customer experience blog series to take a closer look at Progressive Profiling. This clever little feature allows you to gradually engage prospects more deeply with your website campaign by incrementally asking for new information on forms and registrations, rather than all at once.
In a nutshell, Progressive Profiling allows you to [...]

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Marketbright and D&B Provide Customers with the Ability to Identify, Capture and Store Valuable Prospect Information, Leading to Improved Campaigns and Company Growth
SAN BRUNO, CA (January 20, 2009)  Marketbright, a leading on-demand marketing automation platform, today announced that it has signed a non-exclusive representation agreement with D&B, the worlds leading source of commercial information and [...]

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In the spirit of back to school season, we’re packing in a full schedule of webinars for January.
On Thursday, Marketbright’s Mike Pilcher will lead a new Webinar, “Software Marketing 101: 5 Proven Strategies to Increase Revenue,” highlighting the low-cost efforts software companies can make in marketing to small to medium businesses.
Next week, Mike will detail [...]

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This week we sat down to talk shop with our good friends at FetchBack — the Retargeting Company. Senior Retargeting strategist Quinn Regan gave us the skinny on FetchBack’s patent-pending technology and how Marketbright is helping the company grow.
1. Tell us about FetchBack’s retargeting technology and what the company is all about.
FetchBack’s vision is to [...]

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