Marketbright Blog

On John Cass’s  PR Communications blog, Jascha Kaykas-Wolff, VP Of Marketing for Webtrends, a Marketbright partner,  explains how they adopted the Agile Marketing Method: We’ve adopted iterative marketing as an operational methodology. Test, Learn, Improve, Repeat 1) The team meets for daily scrums to check in on progress against priorities 2) We’ve added new members [...]

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Joe Dager of Lean Sigma Marketing has an excellent blog about methodologies and marketing.  Lots of great content. “I think this style of thinking lends itself to the marketing process very well. Traditional marketing systems resist the linear thinking approach of a traditional project management process. Agile projects develop value quickly and incrementally during the [...]

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I read an excellent summary of problems the Agile Method in Marketing will run into. Jeff Foley writes “The Dark Side – An Engineer’s Guide to Marketing”. I love the title. Check out the article.

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We just released a new feature that allows you to add custom colors as an admin that show up in the web editor. This helps you maintain brand consistency and also makes it easy for users to access these standard colors. First you set the new custom color as an admin…… Then you can add [...]

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Here’s a cool idea we had for Dreamforce.  We knew that a lot of our partners and potential partners and even potential customers had booths there. We also know how brutal it can be to stand at a booth all day. So we put together a Booth Survival Kit and took them around to all [...]

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The Crisis in Marketing Marketing is in crisis. The tough economic climate has shrunk marketing budgets while marketing has simultaneously become the main point of focus for the company’s survival, with everybody looking to marketing to generate new business and keep them on top of the latest trends and tactics. Marketing professionals are stuck between [...]

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Simplifying Nurture Marketing This is rather simplistic, but useful as a quick primer for those of you who like to read the photo captions like me. Marketing sends leads to sales. Sales qualifies them and they fall into three buckets Qualified Unqualified Qualified but not ready – Let’s call these stale leads Stale leads may [...]

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Marketing and Sales have long been at odds with each other. For many companies who are looking to bridge that gap, the solution is to better integrate Marketing systems with Sales systems and work towards a more seamless flow between the two. This is very achievable goal with Software-as-a-Service (SaaS) and web service technologies making [...]

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I came across an excellent article on nurture marketing that was just published on the Demand Gen Report. An excerpt: Often leads that are passed over to sales are later disqualified because their purchase plans have been delayed. Although they are not immediately ready to buy, these prospects should be kept warm by the marketing [...]

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You probably remember the Bacon Explosion phenomenon that swept across the blogosphere late last year, touting the most outrageous bacon and sausage recipe known to man. Talk of this Bacon Explosion spread world wide, with media coverage on Good Morning America, Fox News and in The New York Times. Now the guys behind the viral [...]

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