Marketbright Blog

A fast-track idea for content creation If you find that publishing new content is like trying to fill the gapping maw of a voracious monster, here’s an idea that may help: become a content aggregator. With so many companies publishing and pushing content through newsletters, blogs (ahem), and other formats, the information superhighway can feel [...]

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If you’re not familiar with our 10 Steps to Automate B-to-B Marketing, do check it out. It breaks down the mechanics of automated marketing. For many companies, step 9, nurture and recycle leads, is the game to be won: Nurture Tactics ✓   Establish a dialog by sending relevant offers that address the needs of your [...]

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We recently heard Chris Waldo of Ingersoll-Rand (IR) talk about applying manufacturing’s Six Sigma process to demand gen. If you’re a Marketbright customer, the principles and process will be familiar to you: Six Sigma Key Principles 1) Develop specifications for a qualified lead. 2) Determine where there are defects. 3) Track variations, and shrink them. [...]

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Marketing automation is moving beyond the stage of early adapters and becoming easier for more marketing departments to adopt a solution. There are challenges to purchasing a marketing automation provider because one size does not fit all. Each marketing department is unique and has certain needs that have to be assessed, scaled and prioritized. Marketbright [...]

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I, for one, am very excited about this update, and maybe even more than our customers. We’ve always been about delivering the best support to our clients and I think the implementation of Zendesk will certainly keep us do just that… delivering expectations and results! With Zendesk we are more able to aptly  respond and resolve [...]

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With Valentine’s Day just around the corner, it got me thinking about how selecting a marketing automation vendor is much like finding a good date. It’s about matching up needs, personalities, compromises, and goals. And yes, for the record, I do know how nerdy that makes me sound. Last year, I posted 5 myths about [...]

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It’s February 2nd, for a midwesterner like myself, that means we bust out our favorite holiday movie and watch Bill Murray relive Punxsutawney Phil seeing his shadow, over and over and over again. This year at Marketbright, we’ve been focused on the use of the Agile Method in marketing and, in the lieu of yet [...]

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This past October, Marketbright was selected as one of SIIA On Demand’s top SaaS companies to showcase at their On Demand Conference.  As a leading Marketing automation provider, our CEO, Dom Lindars, was asked to present a bit about Marketbright and where the company is standing. Check out the youtube clip to see how Dom [...]

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Marketbright partner, Left Brain Marketing,  put together the 5 most common myths about marketing automation – a great resource for those looking for a little clarity on what is marketing automation and what it can do for you. Check it out: Myth # 1 – It’s Easy Marketing automation has numerous components, including strategy, program messaging, [...]

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Marketbright has teamed up with marketing automation consultant firm, Left Brain Marketing,  to help our customers make the most of their marketing automation experience.  Experts in marketing automation, Left Brain Marketing offers guidance through the best practices of marketing automation and creating customized marketing programs and strategies. Offering a complete range of demand generation, creative [...]

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