Marketbright Blog

With Valentine’s Day just around the corner, it got me thinking about how selecting a marketing automation vendor is much like finding a good date. It’s about matching up needs, personalities, compromises, and goals. And yes, for the record, I do know how nerdy that makes me sound.
Last year, I posted 5 myths about marketing [...]

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It’s February 2nd, for a midwesterner like myself, that means we bust out our favorite holiday movie and watch Bill Murray relive Punxsutawney Phil seeing his shadow, over and over and over again. This year at Marketbright, we’ve been focused on the use of the Agile Method in marketing and, in the lieu of yet [...]

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I read an excellent summary of problems the Agile Method in Marketing will run into.
Jeff Foley writes “The Dark Side – An Engineer’s Guide to Marketing”. I love the title.
Check out the article.

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Are you looking for an easy to use, yet powerful marketing automation solution?  Check out this Marketbright customer success video to learn how Varonis Software has the Marketbright advantage:

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Marketbright is publishing the official guide to nurture marketing with our upcoming book release Nurture Marketing for Dummies.  The book will detail the best practice steps for B2B marketers to implement marketing automation.  Sign up now for your free copy of the Nurture Marketing for Dummies Guide:
 

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We just released a new feature that allows you to add custom colors as an admin that show up in the web editor. This helps you maintain brand consistency and also makes it easy for users to access these standard colors.
First you set the new custom color as an admin……

Then you can add it from [...]

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Here’s a cool idea we had for Dreamforce.  We knew that a lot of our partners and potential partners and even potential customers had booths there. We also know how brutal it can be to stand at a booth all day. So we put together a Booth Survival Kit and took them around to all [...]

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The Crisis in Marketing
Marketing is in crisis. The tough economic climate has shrunk marketing budgets while marketing has simultaneously become the main point of focus for the company’s survival, with everybody looking to marketing to generate new business and keep them on top of the latest trends and tactics. Marketing professionals are stuck between a [...]

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Here is an interesting article detailing how Enterprise Marketing has a very promising future.  More Fortune 500 companies are going to look to the cloud for powerful on-demand marketing capabilities.
Read the article: Enterprise Marketing Promises Opportunities
Marketbright is the leading enterprise marketing automation solution, combining enterprise features with an easy-to-use interface.  Marketbright supports top companies including Serena Software, [...]

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We recently announced our record growth over the past 12 months, as we achieved 320% customer growth.  Here is what our customer TELUS, a multi-billion dollar Telecommunications company, said about implementing Marketbright:
“Marketbright has helped us reinvent our marketing”, said Jeff Lowe, VP of Marketing at Telus Business Solutions, “Marketbright’s automated solutions help us stay connected to our valued customers and prospects, [...]

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