Marketbright Blog

Richard Fouts, a Research Director at Gartner recently posted a blog entry praising to a recent marketing campagin we sent out. Check it out: http://blogs.gartner.com/richard-fouts/2010/08/26/what-brand-managers-still-don%e2%80%99t-get-exception-marketbright/ Exerpt from Blog: If you’re trying to build a brand, and who isn’t, take a lead from Marketbright. I just got an email from Jon Ross, of Marketbright’s business development team. [...]

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A fast-track idea for content creation If you find that publishing new content is like trying to fill the gapping maw of a voracious monster, here’s an idea that may help: become a content aggregator. With so many companies publishing and pushing content through newsletters, blogs (ahem), and other formats, the information superhighway can feel [...]

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If you’re not familiar with our 10 Steps to Automate B-to-B Marketing, do check it out. It breaks down the mechanics of automated marketing. For many companies, step 9, nurture and recycle leads, is the game to be won: Nurture Tactics ✓   Establish a dialog by sending relevant offers that address the needs of your [...]

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We recently heard Chris Waldo of Ingersoll-Rand (IR) talk about applying manufacturing’s Six Sigma process to demand gen. If you’re a Marketbright customer, the principles and process will be familiar to you: Six Sigma Key Principles 1) Develop specifications for a qualified lead. 2) Determine where there are defects. 3) Track variations, and shrink them. [...]

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Marketbright will be hosting a joint webinar with Return Path on August 19th at 11am to discuss how to improve response rates for email campaigns.   Attend this webinar “Deliverability 101″ and you will… • Learn the primary reasons your email is getting blocked • Find out what you can do today to boost response rates • [...]

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CRM Magazine recently published a feature article about the Market2Lead aquisition by Oracle and the CDC investment into Marketbright.   This included an interview with Marketbright’s CEO Dom Lindars in which he confronted any confusion that CDC may of aquired Marketbright. “This is a symbiotic business relationship where we share, articulate, and communicate go-to market strategies, pipelines, cross-sell efforts, key [...]

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Marketbright is kicking-off our Summer Webinar series on July 8th with our Nurture Marketing 101 webinar.  The series will be focused on B2B marketing best practices.  Marketbright will be bringing in industry experts and sharing the experiences of some of the top global B2B organizations.  The lineup for the Summer Webinar  includes: Nurture Marketing 101 – July 8 at 11am [...]

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To simplify sales processes, reduce the types of contact with a prospect and tailor the messaging into two types: 1. There is not an agreed next step – Passive Contact 2. There is an agreed next step – Active Contact Passive Contact Without an agreed next step, this contact is a Passive Contact. With agreed [...]

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We are very excited to announce not only an investment into Marketbright by CDC Software, but also joining the CDC SaaS Solutions as a part of the CDC Software’s Strategic Cloud Investment Partner Program (SCIPP). CDC SaaS solutions offers best-of-breed software for eCommerce, marketing automation and lead management, and membership management, all with no capital investment, [...]

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Marketing automation is moving beyond the stage of early adapters and becoming easier for more marketing departments to adopt a solution. There are challenges to purchasing a marketing automation provider because one size does not fit all. Each marketing department is unique and has certain needs that have to be assessed, scaled and prioritized. Marketbright [...]

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