Marketbright Blog

Here is an interesting article detailing how Enterprise Marketing has a very promising future.  More Fortune 500 companies are going to look to the cloud for powerful on-demand marketing capabilities.
Read the article: Enterprise Marketing Promises Opportunities
Marketbright is the leading enterprise marketing automation solution, combining enterprise features with an easy-to-use interface.  Marketbright supports top companies including Serena Software, [...]

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We recently announced our record growth over the past 12 months, as we achieved 320% customer growth.  Here is what our customer TELUS, a multi-billion dollar Telecommunications company, said about implementing Marketbright:
“Marketbright has helped us reinvent our marketing”, said Jeff Lowe, VP of Marketing at Telus Business Solutions, “Marketbright’s automated solutions help us stay connected to our valued customers and prospects, [...]

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Marketbright was chosen to be one of the companies presenting at the SIIA OnDemand Conference on October 29th.  Marketbright’s CEO Dom Lindars will be presenting a short preview of our marketing automation platform.
Here is the SIIA OnDemand keynote line-up:
- Lars Dalgaard, CEO of SuccessFactors (a recent SaaS IPO success story), will address how ISVs can [...]

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Marketbright is proud to be a sponsor at this years MarketingSherpa B2B Marketing Summit in Boston on October 5th and 6th.  This is a live blog update directly from the event, as the 2009 attendees range from a variety of start-ups to fortune 500 companies.  This is a great opportunity for companies to stay on [...]

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Simplifying Nurture Marketing
This is rather simplistic, but useful as a quick primer for those of you who like to read the photo captions like me.
Marketing sends leads to sales. Sales qualifies them and they fall into three buckets

Qualified
Unqualified
Qualified but not ready – Let’s call these stale leads

Stale leads may be interested in your product or [...]

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Marketbright’s VP Marketing, Mike Pilcher, recently made headlines on eBizQ with an insightful article on Making Your Website Part of the B2B Sales Process.
Mike’s article discusses best practices for using your corporate Web site to attract prospects and engage them in an interactive dialogue. As Mike explains, Web sites can be utilized [...]

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With companies around the nation still tightening their collective belts, customer-centric business strategies are more important than ever. Retaining and building stronger customer relationships is proving to be a major sticking point for the B2B marketer in the down economy. We caught up with customer-centric business guru Bob Thompson, CEO of CustomerThink, to take a [...]

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Given the dire state of our 401K’s, savings, pensions and the price of our houses, retirement which once seemed a long way off has ridden off into the sunset on a stolen horse. While many have been worrying, I have been continuing to plan for my early departure from the work farce however this time [...]

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Standards
What was it that used to make Marketing people insane with salespeople? OK well other than the long list we can all rattle off, let’s start with taking the creative, ripping it up and sending out what they liked. What was the problem with this? Nothing when it worked and everything when it went wrong. [...]

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A great new article by Mike Pilcher of Marketbright on the changes in B2B Sales and Marketing we are seeing today.
http://www.demandgenreport.com/archive.php?codearti=1220

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