Author: Erik Bower
Real World Agile Marketing: Web Trends
Author: Jon Ross
Is SaaS the Answer? Everyone is aware that our current economy is not allowing businesses to be as free and experimental with their money as they have been in years past. In today’s world, cost and time savings have become extremely important factors when it comes to implementing solutions aimed at increasing sales and productivity. [...]
Read More..>>Richard Fouts, a Research Director at Gartner recently posted a blog entry praising to a recent marketing campagin we sent out. Check it out: http://blogs.gartner.com/richard-fouts/2010/08/26/what-brand-managers-still-don%e2%80%99t-get-exception-marketbright/ Exerpt from Blog: If you’re trying to build a brand, and who isn’t, take a lead from Marketbright. I just got an email from Jon Ross, of Marketbright’s business development team. [...]
Read More..>>A fast-track idea for content creation If you find that publishing new content is like trying to fill the gapping maw of a voracious monster, here’s an idea that may help: become a content aggregator. With so many companies publishing and pushing content through newsletters, blogs (ahem), and other formats, the information superhighway can feel [...]
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Comments(0) If you’re not familiar with our 10 Steps to Automate B-to-B Marketing, do check it out. It breaks down the mechanics of automated marketing. For many companies, step 9, nurture and recycle leads, is the game to be won: Nurture Tactics ✓ Establish a dialog by sending relevant offers that address the needs of your [...]
Read More..>> Comments(0) We recently heard Chris Waldo of Ingersoll-Rand (IR) talk about applying manufacturing’s Six Sigma process to demand gen. If you’re a Marketbright customer, the principles and process will be familiar to you: Six Sigma Key Principles 1) Develop specifications for a qualified lead. 2) Determine where there are defects. 3) Track variations, and shrink them. [...]
Read More..>> Comments(1) Marketbright will be hosting a joint webinar with Return Path on August 19th at 11am to discuss how to improve response rates for email campaigns. Attend this webinar “Deliverability 101″ and you will… • Learn the primary reasons your email is getting blocked • Find out what you can do today to boost response rates • [...]
Read More..>> Comments(0) CRM Magazine recently published a feature article about the Market2Lead aquisition by Oracle and the CDC investment into Marketbright. This included an interview with Marketbright’s CEO Dom Lindars in which he confronted any confusion that CDC may of aquired Marketbright. “This is a symbiotic business relationship where we share, articulate, and communicate go-to market strategies, pipelines, cross-sell efforts, key [...]
Read More..>> Comments(0) Marketbright is kicking-off our Summer Webinar series on July 8th with our Nurture Marketing 101 webinar. The series will be focused on B2B marketing best practices. Marketbright will be bringing in industry experts and sharing the experiences of some of the top global B2B organizations. The lineup for the Summer Webinar includes: Nurture Marketing 101 – July 8 at 11am [...]
Read More..>> Comments(0) We are very excited to announce not only an investment into Marketbright by CDC Software, but also joining the CDC SaaS Solutions as a part of the CDC Software’s Strategic Cloud Investment Partner Program (SCIPP). CDC SaaS solutions offers best-of-breed software for eCommerce, marketing automation and lead management, and membership management, all with no capital investment, [...]
Read More..>>Here is an interesting article detailing how Enterprise Marketing has a very promising future. More Fortune 500 companies are going to look to the cloud for powerful on-demand marketing capabilities. Read the article: Enterprise Marketing Promises Opportunities Marketbright is the leading enterprise marketing automation solution, combining enterprise features with an easy-to-use interface. Marketbright supports top companies including [...]
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