Marketbright Blog

Marketing automation is moving beyond the stage of early adapters and becoming easier for more marketing departments to adopt a solution. There are challenges to purchasing a marketing automation provider because one size does not fit all. Each marketing department is unique and has certain needs that have to be assessed, scaled and prioritized. Marketbright [...]

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Marketbright partner, Left Brain Marketing,  put together the 5 most common myths about marketing automation – a great resource for those looking for a little clarity on what is marketing automation and what it can do for you. Check it out: Myth # 1 – It’s Easy Marketing automation has numerous components, including strategy, program messaging, [...]

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Marketbright has teamed up with marketing automation consultant firm, Left Brain Marketing,  to help our customers make the most of their marketing automation experience.  Experts in marketing automation, Left Brain Marketing offers guidance through the best practices of marketing automation and creating customized marketing programs and strategies. Offering a complete range of demand generation, creative [...]

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Marketing and Sales have long been at odds with each other. For many companies who are looking to bridge that gap, the solution is to better integrate Marketing systems with Sales systems and work towards a more seamless flow between the two. This is very achievable goal with Software-as-a-Service (SaaS) and web service technologies making [...]

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In the world of marketing automation, it has become the role of the miracle-working Marketer to keep the sales pipeline healthy and clean. The days of throwing leads over the wall to Sales are long gone and in its place is lead management, more specifically, segmentation and progressive profiling. Those sound like a bunch of [...]

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All this Marketing Automation and we still need to sell? How dull. Yes, it is all about revenue. Not about really cool messages, not about lead volume, not about even qualified leads, it is all about revenue. If Marketing is truly to usurp the power base of sales, the way Prosultative selling predicts, then Marketing [...]

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Given the dire state of our 401K’s, savings, pensions and the price of our houses, retirement which once seemed a long way off has ridden off into the sunset on a stolen horse. While many have been worrying, I have been continuing to plan for my early departure from the work farce however this time [...]

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Standards What was it that used to make Marketing people insane with salespeople? OK well other than the long list we can all rattle off, let’s start with taking the creative, ripping it up and sending out what they liked. What was the problem with this? Nothing when it worked and everything when it went [...]

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Systematic As any successful salesperson used to do every Sunday night, the optimistic ones ironing 5 shirts at the same time, they would sit and plan their week.  What meetings did they have and what could they do with the rest of their time.  Who could they call, who would they send a VITO letter [...]

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It was Marie Antoinette who said “There is nothing new except what has been forgotten”. Everywhere I go I hear Nurturing as if it is some new concept that we have never heard of before. Sales people have been nurturing prospects for years. There is a word that is missing. Automated. My issue is if [...]

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