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Integrating Marketing and Sales CRM: Best Practices

Marketing and Sales have long been at odds with each other. For many companies who are looking to bridge that gap, the solution is to better integrate Marketing systems with Sales systems and work towards a more seamless flow between the two. This is very achievable goal with Software-as-a-Service (SaaS) and web service technologies making [...]

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Nurture Selling: Thought Leadership Q&A with Jim Cecil

The Nurture Institute’s Jim Cecil, an acknowledged leader in customer-relationship strategies and loyalty marketing, sat down with us this week to talk nurture selling and CRM, as part of our thought leadership blog series. Check out Jim’s advice for nurture skeptics below:
1. You are considered one of the brightest marketing minds in the industry, tell [...]

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