Author: Erik Bower
Real World Agile Marketing: Web Trends
Author: Jon Ross
Marketbright Optimizes Email Deliverability with Email Reach
Author: Caitlin Marco
Marketing Automation Matchmaker
Marketbright partner, Left Brain Marketing, put together the 5 most common myths about marketing automation – a great resource for those looking for a little clarity on what is marketing automation and what it can do for you. Check it out:
Myth # 1 – It’s Easy
Marketing automation has numerous components, including strategy, program messaging, design and [...]
All this Marketing Automation and we still need to sell? How dull. Yes, it is all about revenue. Not about really cool messages, not about lead volume, not about even qualified leads, it is all about revenue. If Marketing is truly to usurp the power base of sales, the way Prosultative selling predicts, then Marketing [...]
Read More..>>Given the dire state of our 401K’s, savings, pensions and the price of our houses, retirement which once seemed a long way off has ridden off into the sunset on a stolen horse. While many have been worrying, I have been continuing to plan for my early departure from the work farce however this time [...]
Read More..>>Standards
What was it that used to make Marketing people insane with salespeople? OK well other than the long list we can all rattle off, let’s start with taking the creative, ripping it up and sending out what they liked. What was the problem with this? Nothing when it worked and everything when it went wrong. [...]
You probably remember the Bacon Explosion phenomenon that swept across the blogosphere late last year, touting the most outrageous bacon and sausage recipe known to man. Talk of this Bacon Explosion spread world wide, with media coverage on Good Morning America, Fox News and in The New York Times.
Now the guys behind the viral marketing [...]
Systematic
As any successful salesperson used to do every Sunday night, the optimistic ones ironing 5 shirts at the same time, they would sit and plan their week. What meetings did they have and what could they do with the rest of their time. Who could they call, who would they send a VITO letter to, [...]
Comments(0) It was Marie Antoinette who said “There is nothing new except what has been forgotten”. Everywhere I go I hear Nurturing as if it is some new concept that we have never heard of before. Sales people have been nurturing prospects for years. There is a word that is missing. Automated. My issue is if [...]
Read More..>>I have been asked this a number of times what is the difference between Prosultative selling and Sales 2.0? First we need to define Sales 2.0 – you only have to visit the Sales 2.0 conference site http://www.sales20conf.com/2009/ to see it is all about sales, sales, sales, and I think I mentioned sales. Prosultative is [...]
Read More..>>I just finished reading a great blog by Laura Ramos of Forrester entitled The Social Technographics Of B2B Buyers (http://b2bmarketingpost.com/2009/02/23/the-social-technographics-of-b2b-buyers/#comment-37).
It caused me to start thinking about what Laura had to say and think about the dynamics of why Social Marketing is starting to take off at such a rapid pace. The following is based on my [...]
A great new article by Mike Pilcher of Marketbright on the changes in B2B Sales and Marketing we are seeing today.
http://www.demandgenreport.com/archive.php?codearti=1220
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