Marketbright Blog

Marketing automation is moving beyond the stage of early adapters and becoming easier for more marketing departments to adopt a solution. There are challenges to purchasing a marketing automation provider because one size does not fit all. Each marketing department is unique and has certain needs that have to be assessed, scaled and prioritized. Marketbright [...]

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Marketbright partner, Left Brain Marketing,  put together the 5 most common myths about marketing automation – a great resource for those looking for a little clarity on what is marketing automation and what it can do for you. Check it out: Myth # 1 – It’s Easy Marketing automation has numerous components, including strategy, program messaging, [...]

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Today we’re returning to our customer experience blog series to take a closer look at Progressive Profiling. This clever little feature allows you to gradually engage prospects more deeply with your website campaign by incrementally asking for new information on forms and registrations, rather than all at once. In a nutshell, Progressive Profiling allows you [...]

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