Marketbright Blog

Marketbright partner, Left Brain Marketing,  put together the 5 most common myths about marketing automation – a great resource for those looking for a little clarity on what is marketing automation and what it can do for you. Check it out:
Myth # 1 – It’s Easy
Marketing automation has numerous components, including strategy, program messaging, design and [...]

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Today we’re returning to our customer experience blog series to take a closer look at Progressive Profiling. This clever little feature allows you to gradually engage prospects more deeply with your website campaign by incrementally asking for new information on forms and registrations, rather than all at once.
In a nutshell, Progressive Profiling allows you to [...]

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