Author: Erik Bower
Real World Agile Marketing: Web Trends
Author: Jon Ross
Marketing automation is moving beyond the stage of early adapters and becoming easier for more marketing departments to adopt a solution. There are challenges to purchasing a marketing automation provider because one size does not fit all. Each marketing department is unique and has certain needs that have to be assessed, scaled and prioritized. Marketbright [...]
Read More..>>Marketbright partner, Left Brain Marketing, put together the 5 most common myths about marketing automation – a great resource for those looking for a little clarity on what is marketing automation and what it can do for you. Check it out: Myth # 1 – It’s Easy Marketing automation has numerous components, including strategy, program messaging, [...]
Read More..>>Marketbright has teamed up with marketing automation consultant firm, Left Brain Marketing, to help our customers make the most of their marketing automation experience. Experts in marketing automation, Left Brain Marketing offers guidance through the best practices of marketing automation and creating customized marketing programs and strategies. Offering a complete range of demand generation, creative [...]
Read More..>>Marketing and Sales have long been at odds with each other. For many companies who are looking to bridge that gap, the solution is to better integrate Marketing systems with Sales systems and work towards a more seamless flow between the two. This is very achievable goal with Software-as-a-Service (SaaS) and web service technologies making [...]
Read More..>>In the world of marketing automation, it has become the role of the miracle-working Marketer to keep the sales pipeline healthy and clean. The days of throwing leads over the wall to Sales are long gone and in its place is lead management, more specifically, segmentation and progressive profiling. Those sound like a bunch of [...]
Read More..>>Today, we announced some really positive company news and momentum data, including the fact that Marketbright has experienced 80% growth in customers and revenue, and retained more than 97% of customers over the past three years. This is an enormously exciting time for us and after surpassing the 10,000-user mark in 2008 we look forward [...]
Read More..>>Marketbright was featured today in an article on CustomerThink.com. Bob Thompson’s article “B2B Marketing 2.0: How to Engage Social Buyers and Break Marketing/Sales Gridlock” focuses on strategies to use in social selling and how to bring sales and marketing together during the selling process. The article highlights one of our exciting new features, prospect portal, [...]
Read More..>>Social networks are taking the world by storm and are beginning to filter through to business in exciting and innovative ways. Join us for a special webinar on social selling and learn some crucial tips on surviving and thriving in the new social selling economy. As the Cluetrain Manifesto predicted over ten years ago, markets [...]
Read More..>>This came up in a meeting today about lead nurturing. Many organizations have trouble getting their sales people to follow up on leads. It is a constant battle. There are hunters and then there are cherry pickers in every organization. That is a fact of life. But the phrase “stale is not a status” came [...]
Read More..>>Today we’re returning to our customer experience blog series to take a closer look at Progressive Profiling. This clever little feature allows you to gradually engage prospects more deeply with your website campaign by incrementally asking for new information on forms and registrations, rather than all at once. In a nutshell, Progressive Profiling allows you [...]
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