Marketbright Blog

Marketing automation is moving beyond the stage of early adapters and becoming easier for more marketing departments to adopt a solution. There are challenges to purchasing a marketing automation provider because one size does not fit all. Each marketing department is unique and has certain needs that have to be assessed, scaled and prioritized. Marketbright [...]

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Marketbright partner, Left Brain Marketing,  put together the 5 most common myths about marketing automation – a great resource for those looking for a little clarity on what is marketing automation and what it can do for you. Check it out: Myth # 1 – It’s Easy Marketing automation has numerous components, including strategy, program messaging, [...]

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Marketbright has teamed up with marketing automation consultant firm, Left Brain Marketing,  to help our customers make the most of their marketing automation experience.  Experts in marketing automation, Left Brain Marketing offers guidance through the best practices of marketing automation and creating customized marketing programs and strategies. Offering a complete range of demand generation, creative [...]

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This week I caught up with marketing and CRM guru Ardath Albee of Marketing Interactions to continue our thought leadership blog series. With more than 15 years in the industry, Ardath is a revered B2B marketing innovator and published author, inspired by connecting the marketing process and the people, with “contagious”content. Read on for expert [...]

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Today, we announced some really positive company news and momentum data, including the fact that Marketbright has experienced 80% growth in customers and revenue, and retained more than 97% of customers over the past three years. This is an enormously exciting time for us and after surpassing the 10,000-user mark in 2008 we look forward [...]

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Social networks are taking the world by storm and are beginning to filter through to business in exciting and innovative ways. Join us for a special webinar on social selling and learn some crucial tips on surviving and thriving in the new social selling economy. As the Cluetrain Manifesto predicted over ten years ago, markets [...]

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This came up in a meeting today about lead nurturing. Many organizations have trouble getting their sales people to follow up on leads. It is a constant battle. There are hunters and then there are cherry pickers in every organization. That is a fact of life. But the phrase “stale is not a status” came [...]

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I don’t seem to be able to attend a meeting without someone wanting to talk to me about Nurture Marketing.   Understandably as it is a critical part of ProSultative Selling. As we often see with nascent ideas and concepts, Nurture Marketing is often known by a multitude of other terms including Drip Marketing, Push Marketing, [...]

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