Marketbright Blog

Marketing automation is moving beyond the stage of early adapters and becoming easier for more marketing departments to adopt a solution. There are challenges to purchasing a marketing automation provider because one size does not fit all. Each marketing department is unique and has certain needs that have to be assessed, scaled and prioritized. Marketbright [...]

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Marketbright partner, Left Brain Marketing,  put together the 5 most common myths about marketing automation – a great resource for those looking for a little clarity on what is marketing automation and what it can do for you. Check it out: Myth # 1 – It’s Easy Marketing automation has numerous components, including strategy, program messaging, [...]

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This came up in a meeting today about lead nurturing. Many organizations have trouble getting their sales people to follow up on leads. It is a constant battle. There are hunters and then there are cherry pickers in every organization. That is a fact of life. But the phrase “stale is not a status” came [...]

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Last week, Marketbright’s Kevin Miller gave a Webinar on the business challenges associated with generating quality leads online. He also outlined some specific lead scoring strategies that can help businesses improve their lead qualification systems and confront the tech challenges associated with implementing this type of solution. As we all know, in recent years there [...]

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