Author: Erik Bower
Real World Agile Marketing: Web Trends
Author: Jon Ross
Marketing automation is moving beyond the stage of early adapters and becoming easier for more marketing departments to adopt a solution. There are challenges to purchasing a marketing automation provider because one size does not fit all. Each marketing department is unique and has certain needs that have to be assessed, scaled and prioritized. Marketbright [...]
Read More..>>Marketbright partner, Left Brain Marketing, put together the 5 most common myths about marketing automation – a great resource for those looking for a little clarity on what is marketing automation and what it can do for you. Check it out: Myth # 1 – It’s Easy Marketing automation has numerous components, including strategy, program messaging, [...]
Read More..>>Marketbright has teamed up with marketing automation consultant firm, Left Brain Marketing, to help our customers make the most of their marketing automation experience. Experts in marketing automation, Left Brain Marketing offers guidance through the best practices of marketing automation and creating customized marketing programs and strategies. Offering a complete range of demand generation, creative [...]
Read More..>>Today, we announced some really positive company news and momentum data, including the fact that Marketbright has experienced 80% growth in customers and revenue, and retained more than 97% of customers over the past three years. This is an enormously exciting time for us and after surpassing the 10,000-user mark in 2008 we look forward [...]
Read More..>>I don’t seem to be able to attend a meeting without someone wanting to talk to me about Nurture Marketing. Understandably as it is a critical part of ProSultative Selling. As we often see with nascent ideas and concepts, Nurture Marketing is often known by a multitude of other terms including Drip Marketing, Push Marketing, [...]
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