Author: Erik Bower
Real World Agile Marketing: Web Trends
Author: Jon Ross
Marketing automation is moving beyond the stage of early adapters and becoming easier for more marketing departments to adopt a solution. There are challenges to purchasing a marketing automation provider because one size does not fit all. Each marketing department is unique and has certain needs that have to be assessed, scaled and prioritized. Marketbright [...]
Read More..>>I, for one, am very excited about this update, and maybe even more than our customers. We’ve always been about delivering the best support to our clients and I think the implementation of Zendesk will certainly keep us do just that… delivering expectations and results! With Zendesk we are more able to aptly respond and resolve [...]
Read More..>>Marketbright partner, Left Brain Marketing, put together the 5 most common myths about marketing automation – a great resource for those looking for a little clarity on what is marketing automation and what it can do for you. Check it out: Myth # 1 – It’s Easy Marketing automation has numerous components, including strategy, program messaging, [...]
Read More..>>Marketbright has teamed up with marketing automation consultant firm, Left Brain Marketing, to help our customers make the most of their marketing automation experience. Experts in marketing automation, Left Brain Marketing offers guidance through the best practices of marketing automation and creating customized marketing programs and strategies. Offering a complete range of demand generation, creative [...]
Read More..>>This is a question that will have varied answers from different marketers. So we have come up with some common objectives at Marketbright for B2B marketers. Common objectives for marketing automation include the ability to: – Easily produce efficient, coordinated email, web and event marketing activities – Track response/success rates for website and campaign effectiveness [...]
Read More..>>Marketing and Sales have long been at odds with each other. For many companies who are looking to bridge that gap, the solution is to better integrate Marketing systems with Sales systems and work towards a more seamless flow between the two. This is very achievable goal with Software-as-a-Service (SaaS) and web service technologies making [...]
Read More..>>In the world of marketing automation, it has become the role of the miracle-working Marketer to keep the sales pipeline healthy and clean. The days of throwing leads over the wall to Sales are long gone and in its place is lead management, more specifically, segmentation and progressive profiling. Those sound like a bunch of [...]
Read More..>>The Nurture Institute‘s Jim Cecil, an acknowledged leader in customer-relationship strategies and loyalty marketing, sat down with us this week to talk nurture selling and CRM, as part of our thought leadership blog series. Check out Jim’s advice for nurture skeptics below: 1. You are considered one of the brightest marketing minds in the industry, [...]
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Comments(2) All this Marketing Automation and we still need to sell? How dull. Yes, it is all about revenue. Not about really cool messages, not about lead volume, not about even qualified leads, it is all about revenue. If Marketing is truly to usurp the power base of sales, the way Prosultative selling predicts, then Marketing [...]
Read More..>>Given the dire state of our 401K’s, savings, pensions and the price of our houses, retirement which once seemed a long way off has ridden off into the sunset on a stolen horse. While many have been worrying, I have been continuing to plan for my early departure from the work farce however this time [...]
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