Author: Erik Bower
Real World Agile Marketing: Web Trends
Author: Jon Ross
Marketbright Optimizes Email Deliverability with Email Reach
Author: Caitlin Marco
Marketing Automation Matchmaker
Marketbright partner, Left Brain Marketing, put together the 5 most common myths about marketing automation – a great resource for those looking for a little clarity on what is marketing automation and what it can do for you. Check it out:
Myth # 1 – It’s Easy
Marketing automation has numerous components, including strategy, program messaging, design and [...]
Marketbright has teamed up with marketing automation consultant firm, Left Brain Marketing, to help our customers make the most of their marketing automation experience. Experts in marketing automation, Left Brain Marketing offers guidance through the best practices of marketing automation and creating customized marketing programs and strategies. Offering a complete range of demand generation, creative [...]
Read More..>>This is a question that will have varied answers from different marketers. So we have come up with some common objectives at Marketbright for B2B marketers. Common objectives for marketing automation include the ability to:
- Easily produce efficient, coordinated email, web and event marketing activities
- Track response/success rates for website and campaign effectiveness
- Develop and [...]
Marketing and Sales have long been at odds with each other. For many companies who are looking to bridge that gap, the solution is to better integrate Marketing systems with Sales systems and work towards a more seamless flow between the two. This is very achievable goal with Software-as-a-Service (SaaS) and web service technologies making [...]
Read More..>>In the world of marketing automation, it has become the role of the miracle-working Marketer to keep the sales pipeline healthy and clean. The days of throwing leads over the wall to Sales are long gone and in its place is lead management, more specifically, segmentation and progressive profiling.
Those sound like a bunch of fancy [...]
The Nurture Institute’s Jim Cecil, an acknowledged leader in customer-relationship strategies and loyalty marketing, sat down with us this week to talk nurture selling and CRM, as part of our thought leadership blog series. Check out Jim’s advice for nurture skeptics below:
1. You are considered one of the brightest marketing minds in the industry, tell [...]
Comments(2) All this Marketing Automation and we still need to sell? How dull. Yes, it is all about revenue. Not about really cool messages, not about lead volume, not about even qualified leads, it is all about revenue. If Marketing is truly to usurp the power base of sales, the way Prosultative selling predicts, then Marketing [...]
Read More..>>Given the dire state of our 401K’s, savings, pensions and the price of our houses, retirement which once seemed a long way off has ridden off into the sunset on a stolen horse. While many have been worrying, I have been continuing to plan for my early departure from the work farce however this time [...]
Read More..>>Standards
What was it that used to make Marketing people insane with salespeople? OK well other than the long list we can all rattle off, let’s start with taking the creative, ripping it up and sending out what they liked. What was the problem with this? Nothing when it worked and everything when it went wrong. [...]
You probably remember the Bacon Explosion phenomenon that swept across the blogosphere late last year, touting the most outrageous bacon and sausage recipe known to man. Talk of this Bacon Explosion spread world wide, with media coverage on Good Morning America, Fox News and in The New York Times.
Now the guys behind the viral marketing [...]
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